City Transformation as A Platform

Mar 12, 2015 7:01:42 PM 0 comments

City Transformation as a Platform
In our recent GoodCities Leadership Gathering in Phoenix, Eric Swanson introduced a creative approach when he gave a 20 minute presentation titled "City Transformation as a Platform" (his full presentation is available at the end of this post). His belief is that the real power of a decentralized network in a city is found in the many ways that people live out their callings and yet, unify under a city transformation vision.
 
Swanson notes that people will find their place within a common vision if it serves their own self interest. He distinguishes between self interest and selfish interests by stating that self interest is a belief from those involved that they will get more out of being involved with the movement than through non-involvement. Selfish interest is a viewpoint that only engages because of a self-promoting ulterior motive (i.e. a sales rep who gets involved in a volunteer organization to make sales instead of to accomplish the goals of the volunteer organization.)
He compares this new approach to Web 2.0 which has radically changed our online experiences. Web 1.0 offered a way for people and organizations to share information about themselves with others. Web 2.0 offers an interactive experience where internet users pursue their interests and engage information and organizations to get what they are looking for. In Web 2.0 Google, Facebook, Amazon, and Apple are four big platforms where internet users find what they need.
Swanson asks, "How can we be more like...
  • YouTube not ABC?
  • Wikipedia not Encyclopedia Britannica?
  • Airbnb not Marriott Hotels?
  • Twitter not Associated Press?
  • A playground not Little League?

City movements become much more powerful when they lift a transformational vision that engages people and organizations in their self interest. Swanson listed the kinds of self interests that various parties within city movements hold deeply to give examples of why they may become involved. These self interests include:

When city transformation becomes a platform rather than only residing in an organization, the work of a city movement will experience new levels of effectiveness.

Download Slides From Eric Swanson's City Transformation as a Platform

The full presentation  below was recorded at our GoodCities Leadership Gathering. The video of Eric was pretty shaky, although the audio was very good, so this presentation shows a few stills of Eric interspersed throughout the presentation of his slide deck.

Topics: Community Transformation, Featured Video, city partnerships, Job Creation, cross sector city movements

    

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Download Slides From Eric Swanson's City Transformation as a Platform

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Download Slides From Eric Swanson's City Transformation as a Platform

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